The Thinking Upgrade

Designing, building and achieving a brighter future by upgrading humanity's greatest capability.

Designing, building and achieving a brighter future by upgrading humanity's greatest capability.

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What we are all about

At Maximy, our ambition is to help create a fairer, more prosperous, joyful and sustainable future – through our purpose, which is…

To support people live the fullest and most impactful lives by empowering them to be the best possible leaders they can bestanding out in a crowded world and really adding value.

The reason for the Thinking Upgrade

The quality of our future depends on the quality of our thinking. Our thinking shapes our conversations, our conversations shape our decisions, and our decisions become the actions that build the future.

So, the core move in becoming the best possible leader of our life is becoming the best possible thinker and action taker.

Why now?

We are living through one of the most pivotal moments in human history.

The challenges facing humanity are profound - climate change, geopolitical instability, economic uncertainty, cyber threats, biodiversity loss, declining trust, rising loneliness, political polarisation, the rapid development of AI, and many more.

Many of these challenges are becoming increasingly interconnected, complex and difficult to solve.

This is also one of the most extraordinary periods humanity has experienced

Never before have so many people had access to so much knowledge. Never before have we possessed such extraordinary technology, or had so much scientific understanding, or so many opportunities to learn, connect, create and solve problems together.

Humanity is young. We potentially have hundreds of millions of years left on Earth and beyond. So much has yet to be invented and everything can be improved.

To leverage opportunities we need to better use our super capability

That is the ability to think well –individually and collectively.

The great challenge is that because we all do it – just like breathing –  it’s easy to assume we think well.

However, without deliberate development, our thinking can become reactive, biased, rushed and shaped by whatever demands our attention.

If we improve how we think, we improve how we decide, how we act, and the future we create.

Introducing the Thinking Upgrade

The Thinking Upgrade is a movement to help individuals, families, teams, organisations and communities become better thinkers, better decision makers and better action takers.

Better thinking changes outcomes. It improves relationships. It strengthens organisations. It builds healthier communities. It enables better leadership. It helps humanity address its greatest challenges while creating greater opportunity for everyone.

We believe upgrading our thinking is one of the highest impact investments we can make, in ourselves and in each other.

Each and every one of us can improve our thinking. We're only human, after all

There's no such thing as a perfect thinker. There never has been. So, every one of us, without exception, can think better than we do today, and help the people around us do the same.

That's what The Thinking Upgrade involves: honest, humble conversations in boardrooms, teams and homes, built around a key question.

  • What would it take for us to think better – by ourselves and together?

Or an even deeper question…

  • What are the most important things to know, be able to do (skills and behaviours) and have (mindsets, tools, habits, support, AI / tech, environments) in order to think better – given our specific context?

Better thinking is a choice that each of us has.

What specifically does a Thinking Upgrade involve?

01

Greater self-awareness.

Understanding how your thinking is shaped, where your strengths lie and where your biases, blind spots and habits limit you.

02

Recognising high-quality thinking.

Identifying sound reasoning, good judgement and evidence-based decision making, while constructively challenging poor thinking when you see it.

03

Focusing on what matters most.

Identifying the conversations, decisions and actions that will create the greatest long-term impact, for you and for the people around you.

04

Creating space to think.

You already know the feeling of having no time to think clearly. This is about protecting that time deliberately, in a world built to take it from you.

05

Combining human and artificial intelligence wisely.

Using AI to augment your judgement, creativity and wisdom, never to replace them.

06

Helping others think better.

Becoming a stronger thinking partner for your family, colleagues, community and the people who come after you.

What we are doing

We are building an ecosystem of tools, technologies, learning experiences and communities designed to help people think and act better.

Launching

Beginning this September, we are launching The Thinking Upgrade Podcast. Conversations with people who care deeply about how to think, decide and act better.

Providing

Services for boards, executive teams and leadership groups to strengthen thinking and decision making at the highest levels.

Building

We are building a resource centre and network of experts, lenses, courses, books, articles, frameworks, exercises, techniques, technology and AI to help individuals and organisations develop their thinking and action taking.  

Aren’t convinced that a Thinking Upgrade is needed or want to understand more?

Then you may want to listen to this audio from Robert Frost, one of Maximy’s co-founders.

You’ve got one shot at life

Maximy it!

Discover how we can help you and/or your organisation with your leadership journey to enhance your impact today.